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Pre-Suasion : A Revolutionary Way to Influence and Persuade Mystery but in the back ofBook Title: Pre Suasion ISBN: 9781847941428 By Author(s): ROBERT CIALDINI By Publisher: RANDOM HOUSE UK Format: TPB Influence established Cialdini as the world's foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or