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Climbing The Charts: What Radio Airplay Tells Us About The Diffusion Of Innovation,New Rita ` learners will find this courseHow Songs Achieve Commercial Success On The Radiodespite The Growth Of Digital Media, Traditional Fm Radio Airplay Still Remains The Essential Way For Musicians To Achieve Commercial Success. Climbing The Charts Examines How Songs Rise, Or Fail To Rise, Up The Radio Airplay Charts. Looking At The Relationships Between Record Labels, Tastemakers, And The Public, Gabriel Rossman Develops A Clear Picture Of The Roles Of Key Players And The Gatekeeping